Author
Number of items: 5.
2019
  • Exploring New Frontiers through Higher Education and Business Sector Collaboration in the UK: : A Transactional - Relationship Marketing Management Approach. (2019) Fred Yamoah, Julie Trindale and Malcolm Stewart
    • 2015
  • Social Networking Sites and Marketing Strategies. (2015) Malcolm Stewart, Ying Wu and Rebecca Liu
    • 2012
  • Antecedents, policies and practices of internet promotional standardisation strategy : a comparison of British MNCs and advertising agencies across the UK, France and Germany. (2012) Malcolm Stewart and Stan Paliwoda
    • 2011
  • Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy. (2011) Malcolm Stewart and Stan Paliwoda
  • Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany. (2011) Malcolm Stewart and Stan Paliwoda