Author

Date Item Type No Grouping

Exploring New Frontiers through Higher Education and Business Sector Collaboration in the UK: : A Transactional - Relationship Marketing Management Approach. (2019) Fred Yamoah, Julie Trindale and Malcolm Stewart

Social Networking Sites and Marketing Strategies. (2015) Malcolm Stewart, Ying Wu and Rebecca Liu

Antecedents, policies and practices of internet promotional standardisation strategy : a comparison of British MNCs and advertising agencies across the UK, France and Germany. (2012) Malcolm Stewart and Stan Paliwoda

Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy. (2011) Malcolm Stewart and Stan Paliwoda

Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany. (2011) Malcolm Stewart and Stan Paliwoda