Author
Number of items: 7.
2014
  • The Brand Misfits : Exploring paradoxical brand-resisting practices in social media. (2014) Rikke Duus, Muditha Cooray and Andrea Davies
  • Together we Innovate : Cross-cultural teamwork through virtual platforms. (2014) Rikke Duus and Muditha Cooray
    • 2013
  • Immaterial Labour on Facebook : Exploring consumers' expressions of production activities. (2013) Rikke Duus and Muditha Cooray
    • 2011
  • Entrepreneurs forge ahead in chaos and uncertainty : The story of SMEs in Sri Lanka. (2011) Rikke Duus and Muditha Cooray
  • Thriving in Chaos and Uncertainty : Business as usual for Sri Lankan entrepreneurial marketers. (2011) Muditha Cooray and Rikke Duus
    • 2010
  • Brand Mindspace : The final frontier for marketers? (2010) Muditha Cooray and Rikke Duus
  • Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace. (2010) Muditha Cooray and Rikke Duus