Abbey Steel : Conquering the steel recycling market

Catulli, Maurizio (2010) Abbey Steel : Conquering the steel recycling market. Oxford University Press (OUP).

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This chapter summarizes a case study involving recycled steel trader Abbey Steel Ltd. The company, with the assistance of the University of Hertfordshire Academics enhanced its customer retention by designing and implementing a certified green co-branding scheme which greatly enhanced its relationship wioth a main supplier.

Item Type	Other
Uncontrolled Keywords	Co-branding;green marketing
Date Deposited	14 Nov 2024 10:58
Last Modified	14 Nov 2024 10:58

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