Environmental and productivity management: the business sustainability syndrome

Every organisation must ensure that its responsibilities are encompassed within its legal, social and economic domains. Environmental and productivity issues thus need to be entwined to form the foundation of such an effective corporate strategy. The inter-relationships of sustainability, growth and the improvement in quality of life are discussed through a stakeholder approach where "green‟ yardsticks are explored and related to productivity. A framework for analysis is constructed, illustrating the flow from inputs, through processes, to outputs and, ultimately, to outcomes, highlighting impacts on society. Such a perspective can be perceived as the contemporary sustainability vision through sensible resource utilisation.