Publication
Number of items: 14.
None
In search of relevance : Is there an academic-practitioner divide in business-to-business marketing? (2004)
Ross Brennan
and
Paul Ankers
‘I don't know much about art, but I know what I like’ : Resonance, relevance and illumination as assessment criteria for marketing research and scholarship. (1999)
Sue Halliday
Using case studies in university-level marketing education. (2009)
Ross Brennan
Does political marketing need the concept of customer value? (2008)
Ross Brennan
and
S.C. Henneberg
Marketing simulation games : Student and lecturer perspectives. (2010)
L. Vos
and
Ross Brennan
Complementary and alternative medicine : Shaping a marketing research agenda. (2010)
L. Vos
and
Ross Brennan
Marketing intelligence & planning : Past, present and future. (2008)
Michael J. Thomas,
Keith Crosier,
Ross Brennan
and
Michael Harker
Mind the gap : The relevance of marketing education to marketing practice. (2006)
L. Stringfellow,
S. Ennis,
M.J. John
and
Ross Brennan
Key issues in marketing education : The marketing educators' view. (2010)
M. Gibson-Sweet,
Ross Brennan,
Anne Foy,
Jacqueline Lynch
and
Peter Rudolph
Managerial relevance in academic research : an exploratory study. (2002)
Paul Ankers
and
Ross Brennan