Publication
Number of items: 3.
25 September 2020
  • Mega-events brand meaning co-creation: the Olympic case. (2020) Nathalia Tjandra, Ivana Rihova, Sarah Snell, Claire den Hertog and Eleni Theodoraki
    • 18 May 2015
  • Does size matter? : An exploration of the role of body size on brand image perceptions. (2015) Anna Watson, Natascha Lecki and Mohamed Lebcir
    • 2008
  • Investigating antecedents and consequences of brand identification. (2008) S.K. Kuenzel and Sue Halliday