Date Item Type Full Text Status

Article

Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors. (1997) Ross Brennan

Of a complex sensitivity in marketing ethics education. (2010) R. Brennan, L. Eagle, N. Ellis and M. Higgins

Persuading Young Consumers to Make Healthy Nutritional Decisions. (2009) Ross Brennan, Stephan Dahl and Lynne Eagle

Dramaturgical analysis of the service encounter in higher education. (2008) Sue Halliday, Barry J. Davies, Philippa Ward and Ming Lim

An exercise in early modern Branding. (2003) R. Herman

Fear appeals in anti-smoking advertising : how important is self-efficacy? (2012) Simon Manyiwa and Ross Brennan

Marketing/accounting synergy : A discussion of its potential and evidence in e-business. (2008) Paul Phillips and Sue Halliday

Conceptualising and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge. (2003) K. Pine and T. Veasey