Publication
Number of items: 3.
18 March 2025
  • Hallyu marketing in Japan: a configuration approach to K-brand image. (2025) Dunya Donna Chen, Jin-Woong Yoo and Saeyeon Roh
    • 30 January 2025
  • Digital leadership within large South Korean firms. (2025) Jin-Woong Yoo, Saeyeon Roh, Smita Tripathi and Hyunmi Jang
    • 13 November 2024
  • Proactive market orientation towards export performance within SMEs: a comparative study between the US and South Korea. (2024) Jin-Woong Yoo, Aaron R. Stephens and Weiwei Zhang