Publication

Date Item Type Full Text Status

4 July 2024

State of Social Marketing in Malaysia: Challenges and Reflections of a Multinethnic, Multiligual and Multiultural Nation. (2024) Ong DLT

Adopting social media affordances to facilitate value co-creation in SMEs. (2024) Ariya Nithikulsak

A Reasoned-Action Framework For Marketing Electric Cars in Malaysia: A QualitativeQuantitative Mixed Methods Investigation. (2024) Shun Mya Thwe, Koay Kian Yeik, Ong DLT and Weng Marc Lim