Items where Author is "Hussain, Dr Ali"

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Article

In-game content purchase motivations (IGCPMs): Conceptualization, scale development, and validation. (2025) Dr Ali Hussain, Linda D. Hollebeek, Ben Marder and Ting Hooi Ding

Revolutionizing Food Ordering: Predicting the Dynamics of Chatbot Adoption in a Tech-Driven Era. (2025) Wajeeha Aslam, Marija Ham, Farhan Mirza, Ting Hooi Ding and Dr Ali Hussain picture_as_pdf

From Play to Pay: Exploring Imaginal and Emotional Virtual Item Retail Experiences in Online Game Environment. (2024) Dr Ali Hussain, Farhan Mirza, Moniruzzaman Sarker and Ting Hooi Ding