Items where Author is "Halliday, S.V."

Number of items: 4.
  • Antecedents of continuance intentions towards e-shopping : The case of Saudi Arabia. (2011) T. Al-Maghrabi, C. Dennis and S.V. Halliday
  • The chain of effects from reputation and brand personality congruence to brand loyalty : The role of brand identification. (2010) S. Kuenzel and S.V. Halliday
  • Relational, interactive service innovation : Building branding competence. (2010) S.V. Halliday and P. Trott
  • The power of myth in impeding service innovation : A perspective gained from analysis of service providers' narratives. (2008) S.V. Halliday