Items where Author is "Czarnecka, Barbara"

Number of items: 3.
  • Cultural Meaning, Advertising, and National Culture: A Four-Country Study. (2018) Barbara Czarnecka, David Brennan and Serap Keles
  • Is the concept of national culture of any use to global advertisers of ‘global’ products? (2014) Barbara Czarnecka and Ross Brennan
  • Regulation of nutrition and health claims in advertising. (2008) Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle and Olga Mourouti