Items where Author is "Brennan, Ross"
Number of items: 82.
Article
At 21 - the Journal of Business to Business Marketing Book Review Section with an analysis of book reviews rendered : looking toward the future. (2015)
Daniel Schepis,
Sharon Purchase
and
Ross Brennan
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Guest Editorial: Special Issue on 'The Trouble with Brands - Provocations and Possibilities'. (2015)
Ross Brennan
and
Sue Halliday
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Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach. (2014)
John Nicholson,
Ross Brennan
and
Gerald Midgley
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A Framework for Key Account Management and Revenue Management Integration. (2014)
Xuan Lorna Wang
and
Ross Brennan
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The development of brand attitudes among young consumers. (2014)
Ross Brennan
and
Maria Pagla
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Improving relevance in B2B research : Analysis and recommendations. (2014)
Ross Brennan,
Nektarios Tzempelikos
and
Jonathan Wilson
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Social marketing and healthy eating : Findings from young people in Greece. (2014)
Ariadne Beatrice Kapetanaki,
Ross Brennan
and
Martin Caraher
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Reflecting on Experiential Learning in Marketing Education. (2014)
Ross Brennan
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Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills. (2013)
Ross Brennan
and
Lynn Vos
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Using Social Media in Business-to-Business Marketing. (2013)
Ross Brennan
and
Robin Croft
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The Structuration of Relational Space : Implications for Firm and Regional Competitiveness. (2013)
John Nicholson,
Dimitrios Tsagdis
and
Ross Brennan
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The Industrial/Consumer Dichotomy in Marketing : Can Formal Taxonomic Thinking Help? (2013)
Ross Brennan
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Fear appeals in anti-smoking advertising : how important is self-efficacy? (2012)
Simon Manyiwa
and
Ross Brennan
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Educating Marketing Professionals? (2012)
Ross Brennan
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The Use of Social Media in B2B Marketing and Branding : An Exploratory Study. (2012)
Ross Brennan
and
Robin Croft
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Doing business in China : Is the importance of guanxi diminishing? (2010)
Jonathan Wilson
and
Ross Brennan
Key issues in marketing education : The marketing educators' view. (2010)
M. Gibson-Sweet,
Ross Brennan,
Anne Foy,
Jacqueline Lynch
and
Peter Rudolph
Marketing simulation games : Student and lecturer perspectives. (2010)
L. Vos
and
Ross Brennan
Medicalization and Marketing. (2010)
Ross Brennan,
Lynne Eagle
and
David Rice
Complementary and alternative medicine : Shaping a marketing research agenda. (2010)
L. Vos
and
Ross Brennan
Using case studies in university-level marketing education. (2009)
Ross Brennan
Educational Drama : A Tool for Promoting Marketing Learning? (2009)
Ross Brennan
and
Glenn Pearce
Examining the academic/commercial divide in marketing research. (2009)
Paul R. Baines,
Ross Brennan,
Mark Gill
and
Roger Mortimore
Persuading Young Consumers to Make Healthy Nutritional Decisions. (2009)
Ross Brennan,
Stephan Dahl
and
Lynne Eagle
Relational Factors in UK-Chinese International Joint Ventures. (2009)
Jonathan Wilson
and
Ross Brennan
Strategic account management in an emerging economy. (2009)
Faten Baddar Al-Husan
and
Ross Brennan
Transferring Western HRM practices to developing countries : The case of a privatized utility in Jordan. (2009)
F.Z.B. Al-Husan,
Ross Brennan
and
P. James
Regulation of nutrition and health claims in advertising. (2008)
Ross Brennan,
Barbara Czarnecka,
Stephan Dahl,
Lynne Eagle
and
Olga Mourouti
Does political marketing need the concept of customer value? (2008)
Ross Brennan
and
S.C. Henneberg
Marketing intelligence & planning : Past, present and future. (2008)
Michael J. Thomas,
Keith Crosier,
Ross Brennan
and
Michael Harker
Exploring the Implementation of Ethics in UK Accounting Programs. (2008)
Firoozeh Ghaffari,
Orthodoxia Kyriacou
and
Ross Brennan
Theory and practice across disciplines : Implications for the field of management. (2008)
Ross Brennan
Strategic thinking and the IMP approach : A comparative analysis. (2007)
Enrico Baraldi,
Ross Brennan,
Debbie Harrison,
Annalisa Tunisini
and
Judy Zolkiewski
Price-Setting in Business-to-Business Markets. (2007)
Ross Brennan,
Louise Canning
and
Raymond McDowell
Adaptation in inter-firm relationships : Classification, motivation, calculation. (2007)
Sven-Oliver Schmidt,
Katherine Tyler
and
Ross Brennan
Are students customers? : TQM and marketing perspectives. (2007)
Lynne Eagle
and
Ross Brennan
Beyond advertising : in-home promotion of "fast food". (2007)
Lynne Eagle
and
Ross Brennan
Evolutionary economics and the markets-as-networks approach. (2006)
Ross Brennan
Is There a Morally Right Price for Anti-Retroviral Drugs in the Developing World? (2006)
Ross Brennan
and
Paul R. Baines
Mind the gap : The relevance of marketing education to marketing practice. (2006)
L. Stringfellow,
S. Ennis,
M.J. John
and
Ross Brennan
An International Review of the Business-to-Business Marketing Curriculum. (2005)
Ross Brennan
and
Maria Skaates
Using Case Studies in Management Education : The Student Perspective. (2005)
Ross Brennan
and
Jaseem Ahmad
Should we worry about an "academic-practitioner divide" in marketing? (2004)
Ross Brennan
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In search of relevance : Is there an academic-practitioner divide in business-to-business marketing? (2004)
Ross Brennan
and
Paul Ankers
Dyadic Adaptation in Business-to-Business Markets. (2003)
Ross Brennan,
P. W. Turnbull
and
D. Wilson
E-Marketing Action : An Action Learning Approach to Teaching E-Marketing. (2003)
Michael Harker
and
Ross Brennan
Strategic management of marketing and human resources in further education colleges. (2003)
Ross Brennan,
George Felekis
and
Delia Goldring
Market entry methods for Western firms in China. (2003)
Jonathan Wilson
and
Ross Brennan
"Market" classification and political campaigning : some strategic implications. (2003)
Paul R. Baines,
Ross Brennan
and
John Egan
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Sophistry, relevance and technology transfer in management research : an IMP perspective. (2002)
Ross Brennan
and
Peter W. Turnbull
Managerial relevance in academic research : an exploratory study. (2002)
Paul Ankers
and
Ross Brennan
Adaptive behavior in buyer-supplier relationships. (1999)
Ross Brennan
and
Peter W. Turnbull
Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors. (1997)
Ross Brennan
Demarketing - managing demand in the UK National Health Service. (1995)
A. Mark
and
Ross Brennan
Book
Marketing : An Introduction. (2015)
Gary Armstrong,
Philip Kotler,
Michael Harker
and
Ross Brennan
Business-to-Business Marketing. (2014)
Ross Brennan,
Louise Canning
and
Raymond McDowell
Marketing : An Introduction. (2012)
Gary Armstrong,
Philip Kotler,
Michael Harker
and
Ross Brennan
Business to Business Marketing. (2010)
Ross Brennan,
Louise Canning
and
Raymond McDowell
Marketing : An Introduction. (2009)
Gary Armstrong,
Philip Kotler,
Michael Harker
and
Ross Brennan
Contemporary Strategic Marketing. (2007)
Ross Brennan,
Paul R. Baines,
Paul Garneau
and
Lynn Vos
Cases in Marketing Management. (1995)
Ross Brennan