Author
Number of items: 5.
2025
  • Hallyu marketing in Japan: a configuration approach to K-brand image. (2025) Dunya Donna Chen, Jin-Woong Yoo and Saeyeon Roh
  • Russian Export Specialisation Amid Increasing Sanctions: Evidence with an Analysis of RCA, RSCA, and TBI. (2025) Aaron R. Stephens and Jin-Woong Yoo
  • Digital leadership within large South Korean firms. (2025) Jin-Woong Yoo, Saeyeon Roh, Smita Tripathi and Hyunmi Jang
  • To identify key determinants of Green HRM: evidence from the United Nations. (2025) Jin-Woong Yoo, Saeyeon Roh and Georgina Raper
    • 2024
  • Proactive market orientation towards export performance within SMEs: a comparative study between the US and South Korea. (2024) Jin-Woong Yoo, Aaron R. Stephens and Weiwei Zhang