Author
Number of items: 2.
2024
  • From Play to Pay: Exploring Imaginal and Emotional Virtual Item Retail Experiences in Online Game Environment. (2024) Dr Ali Hussain, Farhan Mirza, Moniruzzaman Sarker and Ting Hooi Ding
  • Why premium in freemium: a hedonic shopping motivation model in virtual game retailing. (2024) Ali Hussain, Ting Hooi Ding and Ben Marder