Dementia, tourism and leisure : Making the visitor economy more dementia-friendly

• This chapter focuses on a place-based and business-oriented approach to operationalising the concept of living well with dementia by supporting people with dementia as customers in the visitor economy • Visitor attractions and accommodation designed to welcome people with dementia benefit residents as well as visitors, helping to develop a neighbourhood approach to sites for relaxation and enjoyment of sites and destinations • Innovations that promote awareness and provide support for businesses and services are emerging but stimulating the debate that better understanding, clear advice and effective actions are needed to help develop an effective dementia-friendly ethos