Review of "CRM Systems in Industrial Companies" by Andrea Perna and Enrico Baraldi

Brennan, David Ross (2015) Review of "CRM Systems in Industrial Companies" by Andrea Perna and Enrico Baraldi. Journal of Business-To-Business Marketing, 22 (3). pp. 253-255. ISSN 1051-712X
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Additional information This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Business-to-Business Marketing' on 20 October 2015, available online: http://www.tandfonline.com/10.1080/1051712X.2015.1051917. Manuscript subject to embargo. Embargo end date: 20 April 2017
Date Deposited 15 May 2025 12:54
Last Modified 04 Jun 2025 17:04

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