The development of brand attitudes among young consumers

Brennan, Ross and Pagla, Maria (2014) The development of brand attitudes among young consumers. Marketing Intelligence and Planning, 32 (6). pp. 687-705. ISSN 0263-4503
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The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12
Item Type Article
Date Deposited 15 May 2025 12:37
Last Modified 05 Jun 2025 23:06

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