Editorial

The International Journal of Music Business Research (IJMBR) tackles a broad range and variety of music business research topics. Its main purpose and aim is to address issues impacting the music industry and the music economy from a number of perspectives and using a variety of different disciplines. The variety of the contributions within the IJMBR is readily apparent. In this issue that diversity covers the new options available to three of the key creative players in the music industry: the artists/music creators, businesses and their customers. Each article highlights how the creation of value from each perspective has been fundamentally altered because of the changing role of users/consumers