Antecedents, policies and practices of internet promotional standardisation strategy : a comparison of British MNCs and advertising agencies across the UK, France and Germany

Stewart, Malcolm and Paliwoda, Stan (2012) Antecedents, policies and practices of internet promotional standardisation strategy : a comparison of British MNCs and advertising agencies across the UK, France and Germany. UNSPECIFIED.

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Date Deposited	14 Nov 2024 11:30
Last Modified	14 Nov 2024 11:30

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