The Crafty Linotyper

In the autumn of 1936, the Swiss designer and pioneer of photo-graphics Herbert Matter arrived in New York as the official tour photographer for the Zurich-based dance company Trudi Schoop. Marking the end of a two-month tour of America, Matter’s arrival in the city occasioned an opportunity to decide whether he had a liking for the country and its way of life. Like many other European émigrés before and after, the abundance of companies, agencies and publishing houses that populated the city, convinced him to stay and exploit new opportunities