Female representation and dominant ideologies in Polish advertising

Rabikowska, M. (2003) Female representation and dominant ideologies in Polish advertising. East Central Europe (2). pp. 39-61. ISSN 0094-3037

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Looks at the representation of women in Polish advertising in relation to the prevailing trends of ideological and political power in Poland. Explores how advertising operates with stereotypes about women; how it applies women's images; and how those images refer to Polish reality.

Item Type	Article
Date Deposited	29 May 2025 09:06
Last Modified	29 May 2025 09:06

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Rabikowska, M.

East Central Europe

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