Is the concept of national culture of any use to global advertisers of ‘global’ products?

Czarnecka, Barbara and Brennan, Ross (2014) Is the concept of national culture of any use to global advertisers of ‘global’ products? In: 9th Annual Global Brand Conference 2014, 2014-04-09 - 2014-04-11, University of Hertfordshire.
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Item Type Conference or Workshop Item (Paper)
Date Deposited 15 May 2025 16:59
Last Modified 30 May 2025 23:26

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