The development of brand attitudes among young consumers

Brennan, Ross and Pagla, Maria (2014) The development of brand attitudes among young consumers. pp. 687-705. ISSN 0263-4503
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The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12
Item Type Article
Date Deposited 14 Nov 2024 10:52
Last Modified 14 Nov 2024 10:52

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